Prime founders KSI and Logan Paul donated £250,000 towards charity ahead of the Sidemen charity match.
And incredibly, over £1million was raised before the star-studded YouTube football match at West Ham’s London Stadium while in total, £2.4m, via ESPN.
Over 60,000 fans have packed out the ground to watch popular YouTube group the Sidemen – featuring KSI – take on the YouTube All Stars.
talkSPORT host Mark Goldbridge is even involved in the event, with the Manchester United fan and talkSPORT host drafted in to be the All-Stars’ manager.
Prior to kick-off, it was announced that KSI and Paul have donated £250k.
Meanwhile rapper JME, who was playing left-back for the Sidemen, donated £37.5k.
And prior to the game even starting, the match had raised over £1m.
Last year’s clash at Charlton’s The Valley raised more than £2m, with the Sidemen emerging as winners in an enthralling 8-7 encounter.
Despite his fight against Tommy Fury on the horizon, KSI still decided to take part.
Though he elected to start between the sticks in goal to reduce his chances of getting injured.
His former rival-turned-business partner Paul is also competing on the undercard at the AO Arena in Manchester on October 14.
But the American isn’t taking part in the match as he prepares for his dust-up against MMA star Dillon Danis.
The new talkSPORT match centre
Keep up-to-date with all the latest football fixtures, results and standings in our new match centre.